In order to appeal to guests who, enjoy real experiences and don’t mind getting their hands filthy, upscale hotels and resorts are emphasising their agricultural experiences.
However, for a particular group of tourists, seeing farm life is just what they’re searching for.
Any luxury traveler nowadays may be classified as a gourmet, according to Fazendin. Therefore, in the luxury market, this is actually just a logical extension of the food and wine culture and tourists’ desire to discover the origins of their cuisine. Italy, for instance, is one of the nations that excels at it and has had the ‘agritourism’ movement going on for decades.
